Marketing Analyst

About the role: You'll join as a Marketing Analyst in a consumer health-tech app used by millions, turning raw campaign data into the decisions that shape where spend goes next; impacting the lives of millions of people. What you will be doing: Showing the Performance Marketing team which campaigns to double down on, and which to scale back, using attribution, cohort and incrementality analysis. Owning the data transformation process, from raw channel and MMP data to curated, ready-to-use datas…