I'm applying for the Growth Lead / Expansion & Lifecycle role, specifically the expansion + lifecycle automation piece. Concretely, for the fixed-fee milestone structure: Milestone 1 (week 1-2): instrument the activation and retention funnel end to end - event taxonomy, tracking, and a dashboard you can actually make decisions from. Deliverable is a written diagnosis with the three highest-leverage lifecycle drops and what each is worth in ARR. Milestone 2 (week 3-6): build the lifecycle automat

I'm applying for the Growth Lead / Expansion & Lifecycle role, specifically the expansion + lifecycle automation piece. Concretely, for the fixed-fee milestone structure: Milestone 1 (week 1-2): instrument the activation and retention funnel end to end - event taxonomy, tracking, and a dashboard you can actually make decisions from. Deliverable is a written diagnosis with the three highest-leverage lifecycle drops and what each is worth in ARR. Milestone 2 (week 3-6): build the lifecycle automation itself - onboarding email/nudge sequences, dormant-user winback, and cancellation-save flows, wired to the product so behavior triggers them rather than a manual send. How I would work: start by reading the existing signup flow and instrumenting before changing anything, so milestone 2 is dri...