Hello. Weâre Polaroid. An iconic brand, built by passionate people Polaroid was founded in 1937 by one of the 20th centuryâs most influential innovators, Edwin Land, whose philosophy was: âDonât undertake a project unless it is manifestly important and nearly impossible.â In 2008, Polaroid produced its last pack of instant film. But a group of passionate fans refused to let instant photography disappear. What started as The Impossible Project grew into a mission to preserve and reinvent analogue photography for a new generation. More than a decade later, that same startup acquired the Polaroid brand and continues to shape its future today. At Polaroid, we create products and experiences that spark emotion, fuel creativity, and bring people closer together. At the intersection ...
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